Zoocontinent
	Founded:	1989
	MManagement:	Galina Parovyshnaya, Alexander Kopp
	Main activity:	Import, wholesale and retail trade, manufacture
	What regions does the company operate in:	All regions of Russia
	Foreign partners:	Manufacturers of China, Great Britain (Brinsea)
	Exclusive distribution:	Brinsea incubators
	Number of employees:	150
	Size of office, warehouse and production space:	Office - 500 m2, warehouse - 2000 m2,   19 pet shops - 1300 m2
	Item in assortment:	3000
	Respect the process, value the result!
	The performance result has always been the criterion of effectiveness in this country. But the long and labor-consuming process of achieving this result is not attracting for the Russians. Therefore, they are subconsciously aware of two algorithms of success achievement: other forced method («we will drive the mankind into happiness with the iron hand!») or the miracle («The fate wills, I desire…»). Most Russians fail to recognize the significance of the properly structured process, therefore the result of their activity is frequently random and sometimes contradictory to the expectation. Zoocontinent company will soon celebrate its 20-year anniversary. What is the secret of its success and longevity? The company's founders based their business on the principle unusual for the Russian mentality but very successfully applied in the developed countries: «Right process yields right results» (the Dao Toyota book). «You will never learn to systematize the thing unless you understand what it is», a wise man said to the Company manager. Since the very beginning Zoocontinent managers tried to understand and optimize all business processes: product development, ways of its implementation, production, storage, distribution and promotion… The experience of cooperation with western manufacturers, attraction of specialists from various spheres, continuous training, are all help Zoocontinent to achieve perfection of each process and make the success regular. Each worker of the Company from the rank-and-file to the top manager realizes that there is no other way to prosperity.   Now Zoocontinent is a large importer. The company has its own logistic center capable to keep the inventory of the goods stock remaining on the selling shelves (the 4-PL operator prototype). Meanwhile, the Company keeps track of the specific servicing of wholesalers and of its own Bonifacy pet retail chain (19 pet markets with the total floor space 1,300 meters2). The Company's warehouse (with the floor space of 2,000 m2) is divided into the pallet and piecemeal pet products keeping areas. 500 m2 of the office area enable comfortable and efficient arrangement of the production process and document control as well as the training of the selling and consulting staff. Since 2007 the Company has been producing own Private Label products — Oii! and Shurum-Burum. It solves the problem of product quality control from the machine tool to the counter and the buyers are offered them at adequate prices.   The high professional level of Zoocontinent team has been appreciated worthily by the European partners: the Company has signed the contract for exclusive deliveries of incubators manufactured by company Brinsea (Great Britain) to Russia. Notwithstanding the tense situation in the country and in the world Zoocontinent strives to expand its business by providing guarantees to its partners. Zoocontinent today is the recognized logistic and retailing Russian pet market leader.